Welcome to Hong Kong's Sustainable Seafood Community

Our mission is to educate Hong Kong people on how to make the right choices towards buying and dining on sustainable seafood. Meet the people who are behind the sustainable seafood movement in Hong Kong! There is much to be done to educate our people and catalyse the change needed!

Striving for Sustainability

There is much to be done.

Join us

From the Source

Making the right choices really does matter to the future of our seafood and our ocean. Our members offer up important news, stories and tips on what's happening in Hong Kong. Embrace sustainable choices, choose right today.

Want to

Please apply now to join our fast growing community of positive change makers!

Join us

Community Partners

We are proud to partner with the following brands in Hong Kong. Together we are working towards aligned sustainable seafood initiatives and share in the achievements for education and increased awareness levels.

178 Degrees
KLG Fine Foods
Pacific Rich Resources

Join us on Instagram #chooserighttoday